Designing and shipping agentic creative platforms and the internal tools behind them. Lead engineer on a multi-stage agent pipeline for GM, a LoRA-based AI photography system for McArthurGlen, and an agentic short-form video pipeline for travel & hospitality — alongside the After Effects plugin and cloud render platform that power them.
Leading the transformation of creative campaigns into scalable, modular structures, informed by audience insights to optimise impact and efficiency. Spearheading technical innovation, automation, and data-driven solutions in digital advertising.
Developed and led the creation of scalable tools and automation pipelines for dynamic video and display ad production. Worked in an agile capacity with engineers and creatives to integrate data-driven strategies, streamline workflows, and enhance creative execution across multiple markets.
Empowering creative production with AI.
I build the tools that sit between models and the people using them. Pipelines, plugins, canvases, dashboards. The interesting work isn't the model call — it's the framework around it that turns “interesting demo” into something a creative director can actually ship from.
Currently leading agentic creative platforms at Monks. Before that: twelve years across Saatchi, Publicis, and Prodigious — learning what production engineering looks like at scale, and how to make it feel like a creative tool.