Trinity.
An advanced creative automation platform developed by Saatchi & Saatchi, enabling teams to rapidly build on-brand assets across video, display and social formats. Designed to merge creative craft with automation at scale.
Originally developed as Vulcan, the platform’s first major use case was for real-time reactive content during live sporting events. Built for clients like Visa during the World Cup, users could select match scores and team pairings to generate social video content—featuring custom footage of Zlatan—within minutes, directly from a mobile-friendly form interface.
Built on a React, GraphQL, and PostgreSQL stack, Trinity was designed to combine creative control with scale. It ingested 100,000s of assets, adapting to different brands and regions, and also powered hundreds of agency pitches and live activations. The platform pioneered online video creation, delivering responsive, brand-safe content in real time.
Lead Creative Developer (Vulcan)
Led the development of the original platform architecture (Vulcan), contributing heavily to its <strong>frontend</strong>, <strong>UX design</strong> and <strong>modular creative foundation</strong>.
Real-Time Campaign Creator
Created the first live social content workflow for Vulcan during the World Cup. Developed a mobile-friendly web form enabling clients to generate and publish reactionary videos—based on live scores and team selections—in minutes, using curated footage and pre-approved assets.
Campaign Specialist & Builder
Built and deployed creative templates across campaigns. Oversaw content strategy and systemised scalable output for <strong>thousands of assets</strong>.
Workflow & Tooling Developer
Developed custom build tools and workflows to ingest and process <strong>100,000s of creative assets</strong> and <strong>data points</strong> into the platform.
Creative-Engineering Bridge
Acted as the main connector between the engineering team and creative stakeholders, ensuring implementation matched <strong>design intent</strong> and <strong>brand fidelity</strong>.
Pitch & Prototyping Lead
Used the platform to support and deliver prototypes and demos for over 100 agency pitches, helping win major accounts through <strong>real-time mockups</strong> and <strong>executions</strong>.
