Trinity - Content Configurator
Duration
0yrs
Users
0k+
Creative Variants
∞
Brands
0
Campaigns
0+
Assets
0k
Project Overview
Trinity is a curated content configurator platform developed over four years at Saatchi & Saatchi. Created to enable anyone—from account teams to marketers—to build high-quality, on-brand assets in moments, it has supported dozens of campaigns and thousands of assets.
Originally developed as Vulcan, the platform’s first major use case was for real-time reactive content during live sporting events. Built for clients like Visa during the World Cup, users could select match scores and team pairings to generate social video content—featuring custom footage of Zlatan—within minutes, directly from a mobile-friendly form interface.
Built on a React, GraphQL, and PostgreSQL stack, Trinity was designed to combine creative control with scale. It ingested 100,000s of assets, adapting to different brands and regions, and also powered hundreds of agency pitches and live activations. The platform pioneered online video creation, delivering responsive, brand-safe content in real time.
My Role & Contributions
- Lead Creative Developer (Vulcan)
Led the development of the original platform architecture (Vulcan), contributing heavily to its frontend, UX design and modular creative foundation.
- Real-Time Campaign Creator
Created the first live social content workflow for Vulcan during the World Cup. Developed a mobile-friendly web form enabling clients to generate and publish reactionary videos—based on live scores and team selections—in minutes, using curated footage and pre-approved assets.
- Campaign Specialist & Builder
Built and deployed creative templates across campaigns. Oversaw content strategy and systemised scalable output for thousands of assets.
- Workflow & Tooling Developer
Developed custom build tools and workflows to ingest and process 100,000s of creative assets and data points into the platform.
