Tiktok UK.
An influencer-led campaign that drove a +385% increase in video completion rate. With 11,872 dynamic creative variants optimised across 19 interest categories, this campaign delivered highly personalised content enhancing audience engagement.
With 11,872 creative variants dynamically optimised across 19 targeted interest areas, the campaign delivered highly personalised content, enhancing audience engagement at scale.
By shifting to an influencer-led content strategy, the campaign successfully maximised relevance and interaction. The combination of AI-driven copywriting, precision audience targeting, and high-quality creator content resulted in significantly increased video completion rates and engagement, particularly in key interest categories.
Following its success, the approach was expanded to new markets, including TikTok Germany, where regional teams and creative agencies were onboarded to adopt the same methodology.
Lead Creative & Strategist
Defined the campaign structure, interest-based content segmentation, and dynamic creative Optimisation strategy.
Creative Automation Specialist
Developed an After Effects project with <strong>advanced expressions</strong> to automate TikTok-branded text animations across all creative variants.
Content & Compliance Architect
Built a structured content <strong>tagging system</strong>, ensuring accurate influencer attributions and preventing non-compliant creatives.
Client & Media Consultant
Worked closely with TikTok's creative teams and Creator Manager to optimise influencer clips and resolve content compliance issues.
AI-Driven Copywriting & Production
Trained an <strong>AI model</strong> on TikTok's brand voice to generate additional copy variations for automated content scalability.
Scaling & Expansion Lead
Due to the campaign's success, the strategy was <strong>scaled to TikTok Germany</strong>, involving regional training and new creative agency onboarding.