Marriott Bonvoy.
A multi-year creative automation project for Marriott Bonvoy, enabling 35 hotel brands to build bespoke, on-brand campaign content at scale. With adaptive templates and AI-tagged asset libraries, the tool supported personalised output across 50+ formats, including static, display and video.
The platform allowed 35+ hotel brands to create high-quality display, static and video campaigns from a unified tool, with each brand's colours, fonts, and assets automatically applied. The system provided two distinct creative options per media type, empowering hotel teams to customise output while maintaining global brand standards.
Over 8,000 image assets and 500 videos were AI-tagged to allow efficient searching by theme, content type, and brand. Hotels could also upload their own logos and choose from curated brand-safe copy, segmented by themes such as food, business, and lifestyle.
All ads could be generated in 27 languages, including right-to-left scripts such as Arabic. We engineered dynamic formatting rules that adapted layouts, font systems and text alignment across LTR and RTL languages — ensuring the creative logic was robust and visually consistent across all formats and output types.
Built with advanced creative rules and dynamic UI behaviour based on output format and duration, the tool became a key component of Marriott's global marketing workflow.
Template & Creative Developer
Built all creative templates and content structures, including <strong>After Effects projects</strong> and modular components across static, display and video output.
Content Rules & Logic Manager
Defined and implemented the <strong>content logic</strong> system, managing relationships between formats, brands, themes and asset types to ensure <strong>compliance</strong> and relevance.
Localisation
Designed and implemented RTL/LTR handling across all ad formats and creative templates. Built responsive logic that adapted layouts, fonts, text direction and spacing to work flawlessly in <strong>27 languages</strong> — including Arabic, Hebrew and Turkish — across both static and animated outputs.
Data & Asset Pipeline Developer
Created and maintained <strong>CI pipelines</strong> and <strong>PostgreSQL</strong> logic for importing and validating tens of thousands of assets, copy lines and metadata.
AI Tagging & Asset Intelligence Lead
Integrated image recognition tools to tag over 8,000 images and 500 videos, enabling <strong>theme-based asset search</strong> within the platform.
Collaborative Platform Contributor
Provided input into Trinity's evolution by applying learnings from Marriott's requirements and campaign experience into the broader system architecture.
