Legacy
Roughguides.
Regular campaign design and CRM optimisation for Rough Guides, delivering engaging, mobile-friendly emails backed by smart audience targeting and performance tracking via Adestra.
EmailCRM
30+Email Campaigns
100sInterests Areas
WeeklyFrequency
3CRM Journeys
01Overview
As part of the digital team at DK Publishing, I led the creation of all weekly and monthly email campaigns for Rough Guides.
Working closely with in-house developers and marketers, I ensured the design, content and user feedback loops were aligned for each campaign. Emails were built responsively and tested across devices for consistent performance.
I also optimised the CRM journey using Adestra, adding segmentation logic and targeting flows based on user engagement. These improvements helped lift open rates and improved the delivery process across all scheduled sends.
Working closely with in-house developers and marketers, I ensured the design, content and user feedback loops were aligned for each campaign. Emails were built responsively and tested across devices for consistent performance.
I also optimised the CRM journey using Adestra, adding segmentation logic and targeting flows based on user engagement. These improvements helped lift open rates and improved the delivery process across all scheduled sends.
02Role · scope
Email Designer & Builder
Created all Rough Guides email campaigns using HTML/CSS and Photoshop. Built for responsiveness and tested across devices and breakpoints.
CRM Workflow Optimiser
Integrated Adestra CRM workflows to improve campaign targeting and automate sends based on user interaction and engagement.
Collaborative Campaign Support
Worked closely with internal developers and marketers to deliver consistent, high-quality campaigns aligned with brand and editorial goals.
Tooling
Photoshop Adestra CRM Email Automation HTML5 Responsive Content
03Gallery
04Related work
