Peugeot E3008 - Dynamic Motion
3s VTR Performance
Total Impressions
0.0mil
Creative Variants
0+
Feature Combinations
0
Key Audiences
0
Project Overview
Peugeot (Stellantis) launched a high-impact digital advertising campaign using data-driven dynamic creative optimisation (DCO) to maximise engagement. The campaign delivered a 4.2x improvement in 3-second VTR, demonstrating the effectiveness of modular audience-specific motion content.
With 540 unique creative variants, dynamically adapting intros, vehicle features, and messaging for multiple audience groups and languages, the campaign optimised brand awareness and engagement.
Due to the success of the campaign, the modular approach was rolled out to other Stellantis brands and new markets.
My Role & Contributions
- Lead Creative & Strategist
Designed the dynamic campaign structure, defining categories, features, and advised on audience segmentation.
- Creative Automation Specialist
Developed the After Effects project with automated logic to dynamically insert correct clips and text across 3 languages.
- Content & Logic Architect
Created the content rules, ensuring structured, error-free creative combinations that adhered to branding and campaign guidelines.
- Localization & Multi-Language Consultant
Guided the team on handling multiple languages, solving localization challenges, and ensuring message accuracy.
- Client & Media Team Advisor
Presented strategy and execution plan to Peugeot, Stellantis, and media teams, acting as the primary point of contact for deployment.
- Scaling Strategy Lead
Due to campaign success, advised on rolling out this methodology to Fiat, Vauxhall, and other Stellantis brands.
