Chris.
Halliwell

I'm a creative technologist with a background in design, motion, and full-stack development. I care about craft, clarity, and building smarter ways to create.


Over the last 10 years, I've helped teams automate production and scale creative ideas without compromising quality.


I guide teams and clients through new tools and ways of working, making complex processes feel simple, clear, and collaborative.

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© 2025
Chris Halliwell

Skills.

With nearly 20 years in creative tech and marketing, I focus on creative automation and dynamic content. I use web development and modular creatives to make campaigns smarter, faster, and more scalable.

My experience spans front-end, motion design, and full-stack development, allowing me to bridge creative and technical teams. I focus on building tools, workflows, and systems that improve speed, consistency, and performance across digital production.

Web Development

  • TypeScript
  • JavaScript
  • React
  • Next.js
  • Three.js
  • React Three Fiber
  • GSAP
  • Node.js
  • CSS3 / SCSS
  • GraphQL
  • PostgreSQL
  • +

Creative & Motion

  • Photoshop
  • After Effects
  • Illustrator
  • Blender
  • Figma
  • AE Expressions
  • Creative Direction
  • Motion Design
  • Storyboarding
  • +

Automation & Platforms

  • AWS
  • Dataclay
  • Storyteq
  • DoubleClick Studio
  • Sizmek
  • NexRender
  • Dynamic Creative
  • Adestra CRM
  • Version Control
  • CI/CD Pipelines
  • +

Portfolio.

I've worked across a wide range of digital campaigns, from dynamic motion and display to web applications and CRM platforms.
Here's a selection of recent work covering automated creative, web, and email, across multiple channels.

Peugeot E3008 - Dynamic Motion

A high-impact digital campaign for Peugeot Netherlands, blending motion design and strategy to drive engagement. Achieved a 4X benchmark lift in 3-sec views, with standout creative elements maximising audience retention.

Data-Driven Strategy Creative Optimisation Digital Advertising Audience Targeting

Tiktok UK - Dynamic Motion

An influencer-led campaign that drove a +385% increase in video completion rate. With 11,872 dynamic creative variants optimised across 19 interest categories, this campaign delivered highly personalised content enhancing audience engagement.

AI-Powered Video Dynamic Creative Influencer Marketing Audience Targeting

FWD Insurance - The One

An award-winning digital campaign for FWD Insurance, built and launched in under two weeks. Featuring AI-generated copy and dynamic content automation, the campaign delivered over 4,000 creative variations and standout media efficiency gains.

Data-Driven Strategy Creative Optimisation Dynamic Video Audience Targeting

Trinity - Content Configurator

An advanced creative automation platform developed by Saatchi & Saatchi, enabling teams to rapidly build on-brand assets across video, display and social formats. Designed to merge creative craft with automation at scale.

Creative Automation Web Platform Content Management Creative Optimisation
Marriott Bonvoy - Ad Builder

Marriott Bonvoy - Ad Builder

A multi-year creative automation project for Marriott Bonvoy, enabling 35 hotel brands to build bespoke, on-brand campaign content at scale. With adaptive templates and AI-tagged asset libraries, the tool supported personalised output across 50+ formats, including static, display and video.

Web Application Creative Optimisation
LEGO - Reveals and Promotions

LEGO - Reveals and Promotions

A wide-ranging digital marketing project for LEGO and DK Publishing, delivering campaign assets across email, web, display, and in-store formats. Involved high-speed design, automation, and strategic CRM improvements across global campaigns.

Email Automation CRM Strategy Display Advertising HTML Email
Roughguides - Email and CRM

Roughguides - Email and CRM

Regular campaign design and CRM optimisation for Rough Guides, delivering engaging, mobile-friendly emails backed by smart audience targeting and performance tracking via Adestra.

Email CRM
Toyota - CHR Display

Toyota - CHR Display

A high-performance display campaign for the launch of the Toyota C-HR. Built using GSAP and PNG sequences to deliver smooth animation within tight file size constraints, with creative synced to video timelines and adapted for mobile formats.

GSAP Animation Performance Optimisation Rich Media Automotive

Experience.

2023
Publicis / Prodigious

Creative Technical DirectorLondon

Publicis / Prodigious

Leading the transformation of creative campaigns into scalable, modular structures, informed by audience insights to optimise impact and efficiency. Spearheading technical innovation, automation, and data-driven solutions in digital advertising.

  • TypeScript
  • Storyteq
  • After Effects
  • React
  • +
2018
Saatchi & Saatchi

Lead Creative DeveloperLondon

Saatchi & Saatchi

Developed and led the creation of scalable tools and automation pipelines for dynamic video and display ad production. Worked in an agile capacity with engineers and creatives to integrate data-driven strategies, streamline workflows, and enhance creative execution across multiple markets.

  • After Effects
  • PostgreSQL
  • TypeScript
  • GraphQL
  • +
2016
Saatchi & Saatchi

Digital Display Creative DeveloperLondon

Saatchi & Saatchi

Developed high-impact display banners and motion graphics for global brands, integrating interactive elements and animation. Explored emerging technologies to push creative boundaries and enhance engagement. Delivered rich media campaigns across multiple platforms.

  • Photoshop
  • HTML5 / CSS3
  • GSAP (Greensock)
  • Three.js
  • +
2008

BSc Digital MediaEdinburgh

Edinburgh Napier University